A podcast by James Kirkham
In an age where our machines can make almost anything, the most valuable thing left is the oldest human instinct. StoryCo meets the people proving that story isn't a soft skill — it's the defining currency of the modern economy.
Season One
Author of Into the Woods, former Head of BBC Drama
CEO, Defected Records
BBC Journalist & Presenter
Global Streaming & Original Content
AI Safety & Frontier Research
Creator of VSauce
Latest
with John Yorke
The man who literally wrote the book on story structure explains why every narrative — from EastEnders to a startup pitch — follows the same hidden architecture.
with Wez Saunders
How Defected Records built a global brand not through marketing, but through music, community, and an unwavering narrative about what dance culture means.
with Ros Atkins
The BBC's master of explanation on why cutting through noise isn't about simplification — it's about finding the narrative spine of any subject.
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Available wherever you listen to podcasts.